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Legend Development Services, Inc. | Hauppauge, NY

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Rich Isaac

We are living through a fascinating time. This coronavirus event is worldwide and will certainly have a major impact on our lives... personally, professionally, and potentially economically. Is there a silver lining to this cloud? Perhaps there is an opportunity to work on our “mindset” based on how we handle this adversity.

Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls.

Twelve simple maxims for salespeople, covering elements of the sales process such as identifying the right issue to work on, dealing with budget issues, getting decisions from prospects, and more...

We all know how important Trade shows have become in the Marketing Mix of many companies. While it is unlikely that you and your company neglect to take ALL of these important steps, if you have been to enough Trade Shows, you know that most companies have neglected at least some of them.

Did you know that there are actually four styles of listeners, and depending on which style you employ, you may be helping communication or stopping it completely?