We are living through a fascinating time. This coronavirus event is worldwide and will certainly have a major impact on our lives... personally, professionally, and potentially economically. Is there a silver lining to this cloud? Perhaps there is an opportunity to work on our “mindset” based on how we handle this adversity.
Ask salespeople to list their least favorite selling activities, and you can count on “prospecting” being at the top of the list. And, the least favorite of all prospecting activities is unquestionably making cold calls.
We all know how important Trade shows have become in the Marketing Mix of many companies. While it is unlikely that you and your company neglect to take ALL of these important steps, if you have been to enough Trade Shows, you know that most companies have neglected at least some of them.